On 29th April Mark Goyder, Founder Director of Tomorrow's Company, presented the awards at the Strategic Planning Society's 2009 'Strategic Value in Corporate Reporting Awards' and gave this owerpoint presentation.The subject of his speech was Sustainability in Annual Reporting and as the awards recognised the best narrative reporting Mark described the secret of storytelling; that being to describe a quest, an adventure, a journey with its protagonists, its milestones, its ups and downs and twists and turns. He said that sustainability is a crucial part of the landscape and that yesterday's societal concerns are today's customer concerns and tomorrow's shareholder returns.You can find a recording of Mark's speech to listen to along side this powerpoint presentation here.