Apart from money, what is it that motivates people at work? There is plenty of rhetoric about ethics and social responsibility, but does it really make a difference to people's performance at work, or their their loyalty? In 2001 the Ci Group (www.careerinnovation.com) conducted a large-scale global survey to answer these questions. This previously unpublished research illustrates the business benefits from being a force for good company, including: Motivational benefits of employee volunteering; Statistical evidence that ‘Ethical Reputation’ is a top driver of staff retention; The ethical motivation profile of industry sectors;  Links between career discussions and retention.

Mark Goyder discusses how changing trends in shareholder ownership will affect the decisions of executives and what this could mean for sustainable policies.  This article was published by Ethical Corporation in July. Mark Goyder is founder director of Tomorrow’s Company.  Mark holds a number of other positions, including British Airways Corporate Responsibility Board; BT Leadership Advisory Panel; Camelot Advisory Panel for Social Responsibility and Judge for Unipart group Mark in action awards. He was named Director of the month, June 2004, by Director Magazine and won the IMS Millenium award for best speaker.

Later this year, the Government will launch a package to help SMEs better understand and respond to the opportunities and risks posed by the move to the low carbon economy as part of their UK Low Carbon Industrial Strategy. The package will consist of four key elements. One of which will be a guide for business, by business, on the uptake, development and marketing of low carbon solutions, to be produced this autumn, by Tomorrow’s Company, in partnership with businesses, Government and other organisations.  The guide is being supported by Halcrow, HSBC, Ogilvy & Mather, Marks & Spencer and the Carbon Trust, among others. This is laid out on page 74 of the document.

The Ubuntu Declaration is the product of the recent Emergency Congress, with Rights and Humanity, the South African Human Rights Commission and Tomorrow's Company. The Declaration sets out a holistic and systemic policy framework for what to do now to protect the world's poorest peoples, how to reform the global financial system, and how to create the conditions for sustainable development and effective growth. It starts by recognising  - as we would describe it - the importance of 'the triple context': that we all need to bring the economic, social and environmental systems into balance. The Ubuntu declaration consciously and clearly argues for the alignment of the development agenda alongside tackling the climate crunch, the credit crunch  and the threat to  biodiversity.   Amongst other things It calls for one third - $750bn - or current world stimulus packages to be focussed to the green agenda: recongising that this will be the most efficient in creating jobs and building a...

Higher levels of trust in business are known to reduce costs and improve business performance. This paper proposes a framework to help organizations monitor the efficiency of their business practices for indicating trustworthiness to stakeholder groups.  In Part I various trust indicators for customers are examined. Part II, contained in a separate document, examines trust indicators for investors.  New trust concepts are introduced and a novel framework is proposed for classifying conditions that indicate trust (such as the presence of name-brand products, organizational transparency, and warranties).  Examples are used to demonstrate various ways in which the framework can be applied to measure trust indicators for customers.