Alice Tepper Marlin talks about how she moved from financial analysis to developing a single global measurement system for workplace standards.She does not describe how her company's approach works, but she talks clearly about a multistakeholder approach (so to some this might seem like a bit of a sales pitch) but she talks passionately about the importance of every sector of society working together: how activists can help and inspire business to do the job really well, working with Trades Unions to solve problems in a realistic and achievable manner.She describes how a multistakeholder approach means a better deal for all those stakeholders: employees and businesses, investors and civil society.

Issue(s): Creating Frameworks , How to be a Force for Good company

Tag(s): WorkplaceStandards

This video is about Alice Tepper Marlin, one of the early architects of Corporate Responsibility.In the 1960s a small advert placed once in the New York Times led to 700 enquiries for the "Peace Portfolio" she was building.Since then she has made several innovations in how analyst measurement can lead to changes in company behaviour ("It would really change decisions in coprorate boardrooms") and in defining and measuring workplace standards.

Issue(s): Redefining Success - beyond accounting , How to be a Force for Good company

Tag(s): Investment