Summary

There are two fundamental reasons why it makes sense for business to act as a Force for Good.

 

The first is that the world is facing many major global problems, which will need applied ingenuity to solve. Of all the human institutions we could use, business has the most impressive track record of delivering innovative practical solutions to the widest range of problems.

 

The other reason is simply that it is in companies' own interest to do this. By helping to solve some of the key problems we all face, companies can generate more profit, and can build more resilient and sustainable business models.

 

The material below gives some examples.

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posted by Admin  on August 18, 2008

A Tomorrow's Company and Opinion Leader Research hosted by Tony Manwaring, CEO of Tomorrow's Company and including celebrated economist Paul Ormerod, OLR Marketing Director Nicola Austin, and Co-Chair of Corporate Citizenship, Amanda Jordan. In it we conclude that the real winners in the CSR shake-out that is to come will be the forceforgood companies who move to 'CSR 2.0'.
Playing Time: 43:56 (format: mm:ss)


posted by Admin  on July 13, 2008

Pavan Sukhdev explains carbon sequestration and storage and the need to reward people for preserving forests as well as rewarding increased forestation. THis he suggests could be done through a new instrument: 'Conservation Credits'. Pavan is Managing Director & Head of Global Markets, Deutsche Bank India and Director of Green India States Trust (GIST).
Playing Time: 03:30 (format: mm:ss)

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