Summary

There are two fundamental reasons why it makes sense for business to act as a Force for Good.

 

The first is that the world is facing many major global problems, which will need applied ingenuity to solve. Of all the human institutions we could use, business has the most impressive track record of delivering innovative practical solutions to the widest range of problems.

 

The other reason is simply that it is in companies' own interest to do this. By helping to solve some of the key problems we all face, companies can generate more profit, and can build more resilient and sustainable business models.

 

The material below gives some examples.

Issues

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Sustainability Climate change Stewardship leadership Governance ClimateChange Investment Talent Values CSR Carbon ShoreBank Copenhagen ClimateChangeBrie... Trust
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posted by Admin  on January 24, 2008
In spite of the success of the market in lifting millions of people in emerging countries out of poverty, we believe that the current frameworks in which it operates are leading to unsustainable outcomes. There is little point in having a vested interest in a global system that cannot endure. This would be a vested interest in failure. However, we believe that the market remains the most powerful proven means of stimulating innovation and achieving solutions that meet immediate consumer needs, although these solutions are not necessarily in line with long-term sustainability.
     

Issue(s): Redefining Success - beyond accounting , Embedding Values , Creating Frameworks , Why we need Force for Good companies , How to be a Force for Good company , What is a Force for Good company?

Tag(s): BusinessResponse , Innovation , Market , Purpose , Values

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