Summary

There are two fundamental reasons why it makes sense for business to act as a Force for Good.

 

The first is that the world is facing many major global problems, which will need applied ingenuity to solve. Of all the human institutions we could use, business has the most impressive track record of delivering innovative practical solutions to the widest range of problems.

 

The other reason is simply that it is in companies' own interest to do this. By helping to solve some of the key problems we all face, companies can generate more profit, and can build more resilient and sustainable business models.

 

The material below gives some examples.

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posted by Admin  on June 9, 2008

BT tool linking CSR directly to customer satisfaction and profit and building on BT Enlightened Values paper. To see more go to www.bt.com/betterworld
     

posted by Alex  on August 7, 2008

A parable that contrasts the leadership styles of two CEOs:  one operating in the old business paradigm; the other embracing the new business paradigm, in which success is inextricably tied to the success of business stakeholders.  It is based on a new, proactive business model that works better in the 21st century than the old-world, protectionist, risk management formula, because it turns business networks into aligned and consensual communities that get things done faster and better.  It balances traditional defensive, risk management practices with new, offensive, Trust Enablement approaches to business.
     

posted by Admin  on July 3, 2009

Paper by Mark Goyder: Capitalism is in trouble because stewardship is failing. The world needs shareholders whose priorities and behaviors are aligned with the long-term interests of the company, and with the health of the soil in which it is being nourished.  
     

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