Many of those most interested in forceforgood.com and the arguments of the global inquiry will be advocates for Corporate Social Responsibility. Our focus on Tomorrow’s Company is very much on understanding the future conditions of business success, how these are changing, and how does the relationship between business and society need to change as a result.

We therefore have a lot to say about ‘CSR’, but we start by focussing on business success, and would argue that the new model of business as a force for good needs to recognise the integral link between business success and sustainability, which gives us a different perspective from many who argue for CSR.

forceforgood.com is not primarily a site about CSR therefore – but it has plenty to say about it.  We discuss the distinction between conviction and compliance CSR; we consider further new definitions of CSR, and the  different language that gets used; and we consider the emergence of CSR 2.0 and whether CSR can survive the recession.

We look forward to contributing to the debate on CSR as content on forceforgood.com develops.